We help Sam clarify what matters most each week while she continues running Maple & Main’s day-to-day operations.

Together, we define the hiring needs created by turnover and an upcoming maternity leave, map the roles, outline interview questions, and give her simple onboarding checklists she can confidently use on her own.

We review her sales data at a high level, highlight the strongest and weakest product categories, and suggest small but meaningful adjustments.

We also recommend a lightweight seasonal marketing plan that’s easy for her to execute—simple promotions, refreshed signage, and a few timely customer-facing touches.

At this level, Sam is doing much of the work herself, but she isn’t doing it alone. We guide her decisions, keep her focused on the right priorities, and help her move through the quarter with more structure and less stress.

Our support gives her clarity, direction, and a steady partner she can rely on, without adding a heavy cadence or taking over the business.

We work closely with Sam to keep the quarter moving with consistency and accountability.

We build the hiring plan, write job postings, screen applicants, and hand off qualified candidates for her to interview.

We help her set up simple onboarding and training systems so new hires feel supported during their first weeks.

We complete a deeper review of Maple and Main’s product mix by evaluating margins, turns, shrink, and vendor terms. We then help her decide which categories should be expanded, simplified, or removed.

We also design a seasonal marketing campaign with timelines, weekly actions, and clear creative direction so Sam does not need to start from scratch.

At this level, we are sharing the work with Sam. She conducts the interviews and makes the final decisions, but she is no longer carrying the operational load alone. We manage weekly steps, organize tasks, and ensure progress continues even when the store feels busy. Sam receives practical partnership, steady hands-on support, and reliable structure without requiring a fully embedded operating partner.

We fully integrate into Sam’s operation and take ownership of the work that drives Maple and Main forward.

We run the entire hiring process including interviews and coordinate onboarding and training that stabilize the store’s staffing.

We lead a complete assessment of her product mix, vendor relationships, store layout, and inventory patterns. We then refine the assortment to improve margins, reduce complexity, and make daily operations smoother.

We handle seasonal marketing from beginning to end, including promotions, messaging, signage, and community outreach. Everything is executed with consistency and follow-through.

Week after week, we manage the store’s priorities, support her team, streamline systems, and strengthen overall performance. At this level, Good Apple serves as an internal operating partner. We take responsibility for hiring, marketing, systems development, and operational improvement while Sam stays focused on leadership, customer relationships, and her personal life. She gains more time, more stability, and a business that feels easier to run. The results are steady, meaningful, and fully supported by our active involvement.