Right-Sized Support for Your Business
Good Apple works in a few clear ways, depending on what you need and how quickly you need it. This page outlines our service model, including retainers, focused projects, and support for buying or selling a small business.
If you want an operating partner, a short-term push, or guidance through a transition, we will help you choose the right structure, set expectations, and move forward with confidence.
Three ways to work with Good Apple
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Full-Service Retainers
Integrated strategic and operational support across your entire business, offered at three engagement levels — Guidance, Management, and Execution.
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Projects
Scoped, time-bound work that solves a specific problem, builds a system, or advances a key initiative. Projects deliver focused improvements without ongoing commitment.
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Buying or Selling a Business
Support for owners preparing to exit, buyers evaluating opportunities, and transitions on both sides of a business sale — including Exit Planning and Brokerage Services.
Projects
Targeted support for specific needs, milestones, or operational improvements. Projects help you fix a defined problem, build new capabilities, or prepare a particular area of your business for a bigger initiative.
Common projects include operational cleanup, hiring support, financial reporting upgrades, system buildouts, workflow design, marketing resets, and integration support after a purchase.
Project availability is limited, and proposals include expiration dates to ensure momentum and timely access to our team.
Buying or Selling a Business
Good Apple supports both sides of a business transition — whether you're preparing to exit or stepping into ownership.
For sellers, we offer a structured Exit Planning process that strengthens valuation, reduces risk, and prepares your business for a smooth, confident handoff. For buyers, we provide due diligence assistance, operational evaluation, and integration support to help you step into ownership with clarity.
Our CEPA-certified team leads you through readiness assessments, value-building improvements, operational handoff planning, and, when appropriate, full Brokerage Services.
FAQs
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Most clients begin with a consultation so we can understand your goals, timeline, and current needs. From there, we help you determine whether retainer, project, or transition support is the best fit.
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We work with small and mid-sized businesses across many industries, with a focus on founders who want clarity, structure, and sustainable growth.
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Through Exit Planning, operational readiness support, due diligence assistance, and full Brokerage Services.
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Each level includes strategic, operational, and leadership support — the depth of involvement varies by tier.
Ready to get the right kind of support for your business?
Let’s talk about your goals and identify the best path forward.